Est. 2021

Groove Factory

A new artistic edge
to dance music.

Independent events in unexpected places.

Who is Groove Factory?

We cultivate dance floors.

People gathering in the glowing Space LoungeA Groove Factory dance floor cut by colored lasersA figure framed in pink light among floating sculptural formsA black and white dance floor lit by crossing beams

Groove Factory is an independent event series and creative production platform building a new version of nightlife.

We bring electronic music and visual art into spaces that feel different for a night. The lineup, room, lighting, and installation are developed as one experience.

Inflatable trees and laser lights filling a warehouseA DJ surrounded by multicolored light trailsA DJ playing beneath monochrome laser beamsA dancer moving through pink light at a Groove Factory event
Guest dancing beneath blue and pink lightsGuest dancing in warm red lightGuest moving beneath blue and red lightGuests embracing on the dance floorCrowded dance floor beneath a disco ball and lasersColored laser beams cutting across a dark dance floorGuest dancing beneath magenta lightSmiling guest dancing in warm light

Next up

The next door opens soon.

Past Events

Open the full wall
Groove Factory event poster 1Groove Factory event poster 2Groove Factory event poster 3Groove Factory event poster 4Groove Factory event poster 5Groove Factory event poster 6Groove Factory event poster 7Groove Factory event poster 8Groove Factory event poster 9Groove Factory event poster 10Groove Factory event poster 11Groove Factory event poster 12Groove Factory event poster 13Groove Factory event poster 14Groove Factory event poster 15Groove Factory event poster 16Groove Factory event poster 17Groove Factory event poster 18Groove Factory event poster 19Groove Factory event poster 20

Past installations

The art of the unexpected.

Guests weaving through suspended fabric beneath Disco B*tch and colorful laser beamsDisco B*tch sparkling amid sweeping fabric and green, blue, and pink light

An immersive world of fabric and light, made for wandering, dancing, and standing in awe of our sparkling lady.

Disco B*tch

Pink and blue hand silhouettes illuminating Guy Bergman’s towering visual installation
by Guy Bergman

Bodies made of light reach toward our world, caught between the glow of the screen and the possibility of escape.

Screens Touching

Guests walking among glowing sculptural trees in Curious OrchardCurious Orchard illuminated in magenta, orange, and blue
by Nate Mohler

A luminous forest of sculptural trees, color, and motion built for guests to wander through.

Curious Orchard

Guests relaxing beneath glowing sculptural lamps in Space Lounge, washed in pink and blue light
by Trevor Briggerman

For resting and gathering in between dances.

Space Lounge

Turquoise and orange illuminated flowers glowing in the dark

An interactive field of illuminated flowers made for guests to wander through.

Field of Flowers

Neon Grove’s suspended light bars changing color and position inside the warehouse

A pulsing grove of suspended light, built from steel, color, and controlled chaos.

Neon Grove

Find a musician, visual or digital artist

Featured at our events

Creative builders behind the scenes.

  1. 01

    Weval

    Music
    Spotify ↗Instagram ↗
  2. 02

    X-Coast

    Music
    Spotify ↗Instagram ↗
  3. 03

    Vitess

    Music
    Spotify ↗Instagram ↗
  4. 04

    Baltra

    Music
    Spotify ↗Instagram ↗
  5. 05

    O’Flynn

    Music
    Spotify ↗Instagram ↗
  6. 06

    Kassian

    Music
    Spotify ↗Instagram ↗
  7. 07

    DJ Streaks

    Music
    Spotify ↗Instagram ↗
  8. 08

    Life on Planets

    Music
    Spotify ↗Instagram ↗
  9. 09

    TÂCHES

    Music
    Spotify ↗Instagram ↗
  10. 10

    The Sponges

    Music
    Spotify ↗Instagram ↗
  11. 11

    bad tuner

    Music
    Spotify ↗Instagram ↗
  12. 12

    Seb Wildblood

    Music
    Spotify ↗Instagram ↗
  13. 13

    Lubelski

    Music
    Spotify ↗Instagram ↗
  14. 14

    Sosh & Mosh

    Music
    Spotify ↗Instagram ↗
  15. 15

    Beni Hana

    Music
    Spotify ↗Instagram ↗
  16. 16

    branqueeno

    Music
    Spotify ↗Instagram ↗
  17. 17

    PowerHaus

    Music
    Spotify ↗Instagram ↗
  18. 18

    Tim Lucent

    Music
    Spotify ↗Instagram ↗
  19. 19

    Sam Rich

    Music
    Spotify ↗Instagram ↗
  20. 20

    RaeCola

    Music
    Spotify ↗Instagram ↗
  21. 21

    ANATTA

    Music
    Spotify ↗Instagram ↗
  22. 22

    Adam After Hours

    Music
    Spotify ↗Instagram ↗
  23. 23

    Adware

    Music
    Instagram ↗
  24. 24

    Ava J

    Music
    Instagram ↗
  25. 25

    Biata

    Music
    Instagram ↗
  26. 26

    Blaise S

    Music
    Instagram ↗
  27. 27

    Borscht

    Music
    Spotify ↗Instagram ↗
  28. 28

    Caroline Shinner

    Music
    Instagram ↗
  29. 29

    Delacour

    Music
    Spotify ↗Instagram ↗
  30. 30

    Delamare

    Music
    Spotify ↗Instagram ↗
  31. 31

    Drey Lubin

    Music
    Instagram ↗
  32. 32

    Fig Newman

    Music
    Instagram ↗
  33. 33

    geriFree

    Music
    Instagram ↗
  34. 34

    Heat Advisory

    Music
    Instagram ↗
  35. 35

    Isolation

    Music
    Instagram ↗
  36. 36

    Jake Mora

    Music
    Instagram ↗
  37. 37

    Kahanak

    Music
    Instagram ↗
  38. 38

    Kana Hishiya

    Music
    Instagram ↗
  39. 39

    Kaveh

    Music
    Spotify ↗Instagram ↗
  40. 40

    Kendall Mangano

    Music
    Instagram ↗
  41. 41

    Krasner

    Music
    Spotify ↗Instagram ↗
  42. 42

    Lily Ardalan

    Music
    Instagram ↗
  43. 43

    Max Fuster

    Music
    Spotify ↗Instagram ↗
  44. 44

    Miller

    Music
    Instagram ↗
  45. 45

    Nat Kara

    Music
    Instagram ↗
  46. 46

    No Drout

    Music
    Instagram ↗
  47. 47

    Stoley

    Music
    Spotify ↗Instagram ↗
  48. 48

    Tango

    Music
    Spotify ↗Instagram ↗
  49. 49

    Tesh

    Music
    Spotify ↗Instagram ↗
  50. 50

    Thrill

    Music
    Instagram ↗
  51. 51

    Trainer Red

    Music
    Spotify ↗Instagram ↗
  52. 52

    Vonce

    Music
    Instagram ↗
  53. 53

    Xica Soul

    Music
    Instagram ↗
  54. 54

    Ashley Fitelson

    Music
    Instagram ↗
  55. 55

    Athena

    Music
    Instagram ↗
  56. 56

    Bad Taste

    Music
    Instagram ↗
  57. 57

    Batu Dnya

    Music
    Instagram ↗
  58. 58

    Boulevant

    Music
    Instagram ↗
  59. 59

    Chase Hartsell

    Music
    Instagram ↗
  60. 60

    Club Action

    Music
    Instagram ↗
  61. 61

    Cody Currie

    Music
    Spotify ↗Instagram ↗
  62. 62

    The Detroit Princess

    Music
    Instagram ↗
  63. 63

    Dino Soccio

    Music
    Spotify ↗Instagram ↗
  64. 64

    fifi

    Music
    Instagram ↗
  65. 65

    Fun2bjane

    Music
    Instagram ↗
  66. 66

    George Stern

    Music
    Instagram ↗
  67. 67

    DJ HBB

    Music
    Instagram ↗
  68. 68

    Italy 3000

    Music
    Spotify ↗Instagram ↗
  69. 69

    J Nikole

    Music
    Spotify ↗Instagram ↗
  70. 70

    Jainormis

    Music
    Instagram ↗
  71. 71

    Jetski

    Music
    Instagram ↗
  72. 72

    Jev

    Music
    Spotify ↗Instagram ↗
  73. 73

    Jimii

    Music
    Spotify ↗Instagram ↗
  74. 74

    JKRIV

    Music
    Spotify ↗Instagram ↗
  75. 75

    John Liwag

    Music
    Spotify ↗Instagram ↗
  76. 76

    Jovella

    Music
    Instagram ↗
  77. 77

    Friendly Dave

    Music
    Instagram ↗
  78. 78

    Mad Gavs

    Music
    Instagram ↗
  79. 79

    Miish

    Music
    Instagram ↗
  80. 80

    My Friend Catie

    Music
    Spotify ↗Instagram ↗
  81. 81

    Nate Ash

    Music
    Instagram ↗
  82. 82

    Obli

    Music
    Spotify ↗Instagram ↗
  83. 83

    OJ

    Music
    Spotify ↗Instagram ↗
  84. 84

    Pam Sessions

    Music
    Instagram ↗
  85. 85

    Rambo

    Music
    Instagram ↗
  86. 86

    Saison

    Music
    Spotify ↗Instagram ↗
  87. 87

    Shaking

    Music
    Spotify ↗Instagram ↗
  88. 88

    Shefa

    Music
    Spotify ↗Instagram ↗
  89. 89

    SHR00M111

    Music
    Instagram ↗
  90. 90

    Josh Rassibi

    Music
    Instagram ↗
  91. 91

    Strawbry

    Music
    Spotify ↗Instagram ↗
  92. 92

    Sunflwr

    Music
    Spotify ↗Instagram ↗
  93. 93

    Sydney G

    Music
    Instagram ↗
  94. 94

    Tibi Dabo

    Music
    Spotify ↗Instagram ↗
  95. 95

    Vale Boren

    Music
    Instagram ↗
  96. 96

    Dakota Noot

    Visual artist
    Instagram ↗
  97. 97

    Fabez

    Visual artist
    Instagram ↗
  98. 98

    Steve Gai

    Visual artist
    Instagram ↗
  99. 99

    KAR_PART

    Visual artist
    Instagram ↗
  100. 100

    Carlo Valentino

    Visual artist
    Instagram ↗
  101. 101

    Art of Aubrey

    Visual artist
    Instagram ↗
  102. 102

    Manic Pixie Swamp Beast

    Visual artist
    Instagram ↗
  103. 103

    Pat O'Really

    Visual artist
    Instagram ↗
  104. 104

    ANTA52

    Visual artist
    Instagram ↗
  105. 105

    LVLUPKID

    Visual artist
    Instagram ↗
  106. 106

    Will Tetra

    Visual artist
    Instagram ↗
  107. 107

    Guy Bergman

    Digital artist
    Instagram ↗
  108. 108

    Cole Emory

    Digital artist
    Instagram ↗
  109. 109

    Rude Boy

    Digital artist
    Instagram ↗

Groove Factory merch

Shop all
Baby Flower TeeBaby Flower Tee$25Car Factory T-shirtCar Factory T-shirt$25Flower Factory T-ShirtFlower Factory T-Shirt$25Tote BagTote Bag$25